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Design Helps
  1. What is the sign's over all purpose?
  2. What is the problem to be solved or benefit to be gained?
  3. What specific message do you want to communicate?
  4. Who is the target audience?
  5. How would you describe them in demographic terms such as age, income, education, lifestyle, etc.?
  6. What is the viewing distance?
  7. What is the viewing time? Is the target audience lingering nearby or are they driving at high speeds?
  8. Is the sign intended to be temporary or permanent?
  9. Is the sign to be used indoors or outdoors?
  10. Where and how does the sign need to be mounted? By whom?
  11. Does the sign need to travel? Does it require special portability concerns?
  12. When do you need the sign?
  13. Do you have any additional signs and graphics needs that we can assist you with?
VISIBILITY
The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.
 
READABILITY
The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 
NOTICEABILITY
The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.
 
LEGIBILITY
Typestyle selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.